.Sony’s new launch KDL-52XBR4 will steal your heart away with its elegant floating glass frame design. It gives you the option to swap the standard black bezel out for any of eight other optional colors including Scarlet Red, Pacific Blue, Arctic White, Sienna Brown, Titanium Silver, Midnight Black, Rose Metallic and Champaign Gold.

For upconverting non-1080p signals, including 720p and 1080i KDL-52XBR4 is equipped with BRAVIA Engine Pro circuitry with Digital Reality Creation-MultiFunction v2.5. Sony’s Motionflow 120Hz high frame rate technology doubles the frame rate and eliminates motion artifacts (“judder”) thereby improving images for fast action sports and other programming. The new model will ship during August at an expected MSRP of $4,800.

Via: Sony