.Sony has recently launched KDL-40XBR4 LCD HDTV. It belongs to the XBR4 Series known for BRAVIA Internet Video Link and XMB Menu System. Sony KDL-40XBR4 is the smallest model of the series. With greater contrast ratio and 1920 x 1080 full high-definition resolution it delivers an ultimate viewing experience. A storehouse of new technologies like Motionflow 120Hz high frame for smoother images, x.v.Color for natural color reproduction and Sony’s Digital Media Extender (DMeX) offering digital connection for the BRAVIA Internet Video Link module, Sony’s new LCD TV will for sure make its place in your rooms. You will be able to purchase this model during August at an expected price of $3,000.