Sharp recently debuted its epitome next-generation LCD TV POP UP during CEATEC 2007. The company is bent to change the lifestyle of high-end customers. POP UP TV hides inside the cabinet when switched off. Sharp’s POP UP features a contrast ratio of 100,000:1, 20~29mm thickness, color reproducibility 150% of NTSC color gamut and 25kg weight. The LCD TV consumes 140 kWh/year of electric power annually. New baby of Sharp is expected to be a little dearer in price. The company has not had a word on its price and availability.