Philips BDP5010 Blu-ray player for less than $70 at Target

Thanks to Engadget we now know that Philips‘ BDP5010 Blu-ray player is up for sale at just $69.98. This player includes DiVX support, an SDHC card reader, BD Live and an HDMI port.

But common, 70 bucks for a Blu-ray player pretty much make any and all features besides the bare bones irrelevant.