The bigger the visuals the better and Dolby just made another breakthrough as far as adhering towards the growing needs of premium viewing pleasure for larger spaces like auditoriums. By implementing Dolby 3D for large screens, exhibitors can project Dolby 3D onto screens ranging from 41 to 70 feet. The new Dolby 3D large-screen solution is compatible with all of Barco’s digital cinema twin-projector offerings, including the ultra-bright DP-3000 flagship projectors.
“This is a milestone for Dolby 3D projection capabilities, as screen size has to date been limited to accommodate a range of up to 40–42 feet,” stated Page Haun, Senior Director, Cinema Marketing, Dolby Laboratories. “Dolby realizes that exhibitors need the flexibility to provide 3D in their largest and smallest auditoriums, and with this announcement, Dolby is now able to support exhibitors’ various needs.”
Malco Theatres, the first to test Dolby 3D for large screens, recently used the solution to screen Walt Disney Pictures’ Jonas Brothers: The 3D Concert Experience at its Malco Paradiso multiplex in Memphis, TN, and Malco Grandview in Madison, MS.
Dolby’s unique full-spectrum color-filter technology, enabled by the high-tech passive Dolby 3D Glasses, enhances the motion picture experience. The Dolby 3D system provides realistic color reproduction and extremely sharp images. The environmentally friendly and reusable glasses can be used repeatedly, significantly reducing the cost per viewing for exhibitors.