.Relying Sony as one of the most trusted electronics brands to offer the best technologies, arget picked on Sony’s Blu Ray Disc Players for promotion of Blue-ray technology. Sony’s BDPS300 will enjoy an exclusive position in Target’s promotional activity. Target is also planning to bestow an array of Blu-ray Disc movies to Blu –Ray home entertainment enthusiasts. The player will be made available in stores during October 2007 as part of a holiday feature endcap.

“We’re extremely excited that Target chose to carry Sony Blu-ray Disc players,” said Randy Waynick, senior vice president of Sony’s Home Products Division.  “Target’s decision to add Sony’s Blu-ray Disc player to the shelf, in addition to the already available PLAYSTATION® 3 video game system, illustrates how this leading retailer is in tune with American consumers who are interested in the latest high-definition technologies.”

Via: Sony