These days, even competitors may have to lower their pride when it comes to producing new products and solutions for their target market. And for business rivals, it looks like both companies may end up working together for joint production of liquid crystal display panels in China.

Sharp, the world’s No. 3 LCD TV maker, and SVA are also considering another tie-up plan, in which the Japanese firm will sell its old generation production facility at its plant in Mie Prefecture to SVA for around 100 billion yen ($1.1 billion) and then outsource the production to the Chinese firm, the Nikkei said.

But SVA seems to favour the plan to set up a production joint venture in China, since it would be better positioned to learn advanced technologies from Sharp and save investment costs.

(Source) Reuters