With the coming of Digital TV fast approaching, the focus these days has been on the available resources like set-top boxes to make sure they don’t encounter problems during the transition period. Haier (Beijing) IC Design Co. is leveraging high-performance, low-power MIPS32 processor cores to power DTV and set-top box (STB) SoC designs.
The company already has one MIPS-Based design, Hi2035, in mass production. Haier (Beijing) IC is an advanced technology design house addressing the growing demand for cost-effective ICs with increased functionality and performance.
“Consumer demand for sophisticated digital TVs and set-top boxes in China continues to increase at an unprecedented pace as we transition from an analog to digital infrastructure,” said Mr. Yang Yan Chun, vice general manager of Haier (Beijing) IC. “The scalability, performance and low power consumption of MIPS cores allows us to meet this increased demand with confidence. These cores also provide our customers with distinct competitive advantages as they introduce new generations of products to market.”