LG Electronics will unveil its latest Design Art TV Series at IFA 2007. The latest Series give a feel good factor with their trendy design. Give your home theater a complete makeover in a trendy way. Not only the design, but the performance of this Art Series leaves an everlasting impact on the viewer. The LCD TV of Design Art Collection features LG’s exclusive XD Engine and enhanced 10,000:1 contrast ratio, intelligent Eye technology to optimize brightness and contrast. The system also comes with HDMI 1080p Up-Conversion and SIMPLINK (HDMI-CEC). Other featured products of the latest Art Series include the world’s first full HD 100 Hz LCD TV and the highest 100 Hz Plasma TV, Full HD MPEG4 LCD TV, External Dual HD Drive and 6X Blu-ray Disc Rewriter and 3X HD DVD ROM.