Recently, Corning Inc started featuring a new super-tough material called Gorilla Glass on its website, which is intended to be integrated with LCD TV sets in the future. However, none of the prominent electronics companies have stepped forward to make a deal with Corning for utilizing the special glass. Nonetheless, Corning has revealed its intentions to expand its production capacity and is looking to have its first successful deal by this Fall. Furthermore, Gorilla Glass offers ncreased durability, strength and scratch resistance, which could definitely be desirable qualities in a new TV set display. But the downside is we would be paying $60 more per panel for this scratch-resistant, unbreakable glass. Thus, in the end, price is likely to be a higher concern for the consumer than greater durability.