YuMe is going places with its video ad network as they have reportedly been selected by MSBC.com to power all ads on their embedded video players across the web.
Among the shows included are the TODAYshow.com, the online home of the #1 morning program, and Nightly.msnbc.com, home to “NBC Nightly News with Brian Williams,” the #1 network evening newscast. Now those are big time shows which should lift the standard of YuMe to incremental proportions.
“YuMe’s powerful ad platform has the targeting, optimization, and reporting capabilities that publishers need to get the most out of content embedded on thousands of sites throughout the Web. Msnbc.com’s sales force will also be able to take advantage of the broad range of video ad formats YuMe supports.”