YouTube to begin renting movies?

We’ve heard talks about YouTube offering full fledged content through their website for some time now and while some full length videos have made their way onto the service, it hasn’t exactly taken off.

However, it seems that Google is taking the service in a new direction to go ahead competitors like Netflix, Amazon’s VOD service and iTunes with video rentals. Word comes to us from the WSJ who says Google is currenty in talks with movie studios such as Lions Gate, Warner Bros. and Sony to get their content onto YouTube where they would then offer it for around $3.

Additionally, a beta is for the above mentioned service is reportedly going into effect for 10,000 Google employees at some point in the near future.