We’ve been hearing quite a bit about a deal between Microsoft and AT&T that would essentially turn the Xbox 360 into an IPTV box but what about Sony’s Playstation 3? Well, while nothing has been said regarding the United States, it has been made known that the UK PS3 owners will be getting some content streaming of their own. of course, ti doesn’t seem like a huge roll out just yet but this intial test phase will bring with it content from both ITV and Channel 4.

If this deal is hugely successful (which it most likely will be) we can see IPTV streaming through home video game consoles becoming a huge trend and laying a clear path for the future of content consumption. Because cables boxes are so last decade.

via engadget