Toshiba America Consumer Products announced its impressive third generation of HD DVD players for the U.S. market. The sleek and stylish Toshiba HD-A30 gives an ultimate HD home movie experience. It includes improved video performance with 1080p/24 frames per second (24p) support letting the users to watch movies at their native frame rates. The CE-Link (HDMI-CEC), allows a two- way control between the HD DVD player and a TV through an HDMI connection. With new cosmetic designs using black acrylic plates and a slim chassis the DVD Player will be available in the nearest store by the mid of September at an expected price of $399.99.