The success of First and Second Generation DVD Players led Toshiba go ahead in its DVD Player line. Toshiba debuts its HD-A3 Third Generation HD DVD Player for High Definition Enthusiasts. Users can have an amazing HD experience with CE-Link connectivity, 24 frames per second support, High Bit Rate Audio capabilities and matchless interactivity functionality. The Movie rate of 24 frames lets the users view movies in their native frame rate in which they are actually captured. The entry level model HD-A3 is moderately priced $299.99 and will hit the stores form October 2007. HD-A3 features 1080i output capability, Rounded edges, slim chassis and backward compatibility allowing users to enjoy their libraries of current DVD and CD software.