Integrating equipment and making them to serve multiple purposes is certainly something most people are looking for. And in the case of this SoundShelf design, it does seem like it is covering multiple areas: space, storage and surround sound.
Why the traditional speaker has to be put away in the corner of the room or hidden in the wall? Speaker could be displaied, and the aditional function could be imparted. The object becomes the item of furniture by a simple arrengement of dvd and books.
Two suggestion of shape give the possibility to arrange the interior in the modern style and to achieve a good quality of home video amplification.