Sony has probably realized that selling cheaper TVs might be the way to go, particularly during these economic times. According to rumors Sony is going to launch a new but very cheap LCD TV line. The B series will include 32- and 40-inch models which should be a lot cheaper than the current S-series entry-level models. The 32-inch B series model is going to cost around $463 or even lower but nothing is certain yet. This wallet-friendly LCD TV line will be available at some point early next year although Sony hasn’t officially announced the B-series just yet.