.Sony today unveiled its all new BRAVIA SXRD micro-display HDTV KDS-50A3000 featuring motion flow and considerably thinner cabinets. This set is about 20 percent slimmer than last year’s set. KDS- 50A3000 features models including the 50-inch KDS-50A3000. Key to the outstanding picture quality in these HDTVS is Sony’s Motion flow 120Hz high frame rate technology. The feature is adjustable with four modes that the user can alter to match the content, be it high-definition sports or Blu-ray Disc movies.

The new BRAVIA HDTVs features Theater Mode that adjusts the TV to display movies in enhanced mood and detail that the filmmaker planned. When the Theater button on the television’s remote control is chosen, the TV mechanically adjusts settings to one that has been particularly optimized for BRAVIA LCD and SXRD display technology.

This TV is compatible with Sony’s Digital Media Extender presenting a digital connection path for the BRAVIA Internet Video Link module. The TV is also capable of providing easy access to Internet videos. In addition to all these features this TV has the ability to personalize for home decor and thus feature an interchangeable speaker grille, which can be swapped out for one of four optional colors including Burgundy Red, Metallic Silver, Satin Black and Cacao. The speaker grills are available separately to the user for about $50 each. The KDS-50A3000 will be available to the users in the month of August at a price of $3,000.

Via: Sony