Sony Introduce SACD Kiosks

Sony plan to promote SACD by way of specially created demonstration kiosks.

The kiosks are to be placed in no less than six hundred and forty-three Circuit City stores, along with fifty Best Buy stores and numerous additional US consumer electronic outlets.

At the annual International Recording Media Association’s marketing summit, held in New York, Sony’s SACD director, David Kawakami stressed that consumer education is critical to the format’s success.

The SACD catalogue now stands at over 300 titles with secured distribution at over 1,500 outlets. Aside from Sony, Philips and their respective A/V brands, hardware manufacturers have been sluggish to adopt SACD technology with only thirteen different players being currently available in the US.