.Sharp presented its new range of LCD television; Sharp LC37DS3 Liquid Crystal Display Television comes from the D series in three unique colors. With a high frame rate 120 frames per second, the 37 inch LCD TV features HD liquid crystal technology and ASV liquid crystal panel for smooth motion picture production in less time. It is a blend of sound, quality, design, and entertainment; furthermore it has been especially designed to save energy and minimize effect on the environment. It features a contrast ratio of 2000: 1, high resolution of 1,920 ? 1,080 pixels, picture brightness up to 450cd/m2 and wide support to VHF, UHF, CATV, BS digital frequencies. This model is available in three shades Black (LC-37DS3-B), White (LC-37DS3-W) and Lead (LC-37DS3-R) however these will be available for sale by 10th October at an open price.