Roku has a custom Netflix channel

Roku set top owners have something to celebrate as they are intending to start a Netflix channel specifically for it.

This will allow users to search an entire Netflix Instant Streaming Library from the TV screen. It will also allow users to browse and play movies and TV shows on the TV via the new immersive user interface. You’ll also be able to add movies and TV shows to the Instant Queue for watching later.

You should expect to see this new channel to come out in June.