LG Electronics recently unveiled its LCD TV series Scarlet LG60 at red carpet event in Hollywood, USA. Now 30th April, 2008 will see the launch at London.
“The Scarlet series is a sleek, elegant, intelligent TV that is differentiated from its closest competitors through its ‘design without compromise’ credentials. It appeals to premium seekers who will appreciate the twist in the unconventional campaign,” said Kwan-Sup Lee, VP, Brand Marketing of LG Electronics Digital Display Company.
The Red Hue casing and the design leads to the name “Scarlet”. It will not only change the way you look at your TV but will also leave you mesmerized over its extraordinary performance. Hollywood came to participate in the launch campaign for the very first time.
The launch campaign engulfs in it use of digital, print, TV and cinema advertising, PR and social networking. Websites like Facebook, www.Lgscarlet.tv and www.scarletseries.TV contribute in marketing campaign.