Focus your attention back to reality for a moment and check out the sweet deals that some stores are offering. Right now, there is a LG BD270 Blu-ray Disc Player being offered by Amazon for only $99. Of course for that amount, you should expect some downgrades. Among them include no Ethernet connection and cannot display BD-live content for newer titles. Audio may also be questionable but for $99, owning a Blu-ray at that price is already a bargain if you are really aching to own one and don’t have the funds for it.