Is Amazon Looking To Buy Netflix?

Could’ve knocked me over with a feather on this chunk of business news–but three separate sources including Reuters and are all pointing at an interesting new development.

Seems there was some heavy trading activity on Netflix, and most of it in the “buy” direction.  So who wants a big share of Netflix?

Amazon is an old rumor, frankly–they sell the videos, they’ve been working on the whole digital download thing, but only recently.  Netflix has that particular infrastructure all sewn up.  But there are other competitors in play here.  Perhaps Apple wants a piece of the Netflix pie to help build their Apple TV infrastructure into an all-in-one package.

And of course, you can’t discount the possibility that Blockbuster wants to play the “if you can’t beat ‘em, might as well join ‘em” card.

So who’s behind this?  Well, only time will out, but one thing’s for sure–SOMETHING is going on.