Hitachi has recently announced its latest 37 inch L37-X01 Plasma TV featuring resolution 1,920?1,080 dot, Brightness 500cd/m2 and contrast 7,000:1. The TV equips full HD IPS ? panel. Wooo Series L37-X01 Plasma TV will be available from September at an expected price of 26 ten thousand Yen. It consumes 194W of electric power. Adding elegance to the form, L37-X01 has 10W?2ch bottom speakers. The Plasma TV is designed to deliver smooth playback of animated picture.