Advertising practices shifts to another level, taking them to the 3D era. And one such company leading the charge is Inwindow Outdoor, launching the first-ever three-dimensional (3D) advertisement on a storefront using LCD technology. The 3D display has been created for Snickers and is an element of Mars’ recently launched national campaign featuring puns on the world’s most popular candy bar. Located on the Hines Building at 750 7th Avenue at 50th street, the 3D element is part of a larger display which envelopes the entirety of the vacant storefront.
No special glasses are needed to see the image. When the 42-inch screen is viewed head on by a passer-by, the 3D display appears to project an image of a rotating catch-phrase onto the sidewalk.
Mars sought a more innovative and unique mechanism for displaying the creative wordplay which has drawn rave reviews from advertising industry pundits. They turned to Inwindow Outdoor for the execution of a deeply interactive storefront campaign designed to not only attract but engage the consumer on the street.
The Snickers display was created in conjunction with Destination Media Group with 3D technology support from Alioscopy USA and Helios. The display debuted on Wednesday, May 6 and will run for four weeks.