DVD-Audio Sales Five Times that of SACD Says RIAA Survey

DVD-Audio sales doubled in 2003 and are more than five times that of SACD, according to an RIAA survey – that is the news from the DVD-Audio council circulated today:

In a world where a drop in music sales is the expected norm, DVD-Audio, the leading high-resolution audio format, bucked the trend, more than doubling its sales in 2003, according to the RIAA’s 2003 consumer survey released recently.

DVD-Audio offers surround sound and stereo along with images, lyrics, videos and other extras, and is compatible with existing DVD-Video players, delivering the highest level of quality on DVD-Audio/Video players.

The RIAA survey concludes that DVD-Audio sales in 2003 were over five times the level of competing high-resolution audio disc formats, with a 2.7% market share – up from 1.3% in 2002 – in comparison to SACD’s 0.5%.

John Trickett President of the DVD Audio Council said “The growth in DVD-Audio demonstrates that the format is being rapidly adopted and poised to move into mainstream music sales. This is clearly a product that the consumer wants to buy. The increasing number of titles being released by many labels including releases by superstar artists such as Britney Spears, R. Kelly, Sting, The Who and Neil Young will further help the development of music in DVD Audio. We are very excited about the future.

The RIAA survey also showed continued growth in sales to older consumers, with 26.6% made by buyers 45 years old and up, 35+ purchasers making up 47.8% of all sales. “They are one of the two primary markets for DVD-Audio,” said Trickett. “DVD-Audio is also becoming popular among younger consumers for the added-value music videos, artist commentaries and web links that are often found on the discs – a market segment where conventional music sales are falling.

For the RIAA survey, Peter Hart research questioned over 2,900 consumers in the USA. Over 730 DVD-Audio titles are currently available. http://www.riaa.com/