As the World Cup 2010 fever continues, it seems that Nike is making sure everyone catches a glimpse of what is going on. And as far as Johannesburg fans are concerned, a gigantic LED screen has been installed on the Life Center Skyscraper in the heart of the major city.

The screen displays things like Facebook messages, Tweets, and messages from international social networks like Mxit and QQ. Now while it does seem like a waste of money, who is complaining? As long as the proper projections concerning the World Cup is shown, consumers will not bother to complain.

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