This is a 3D mirror TV from a German mirrorTV manufacturer Ad Notam. It isn’t the first Mirror TV that I have seen.
I have no idea what Ad Notam translates to, but is supposed to deliver the “ultimate cinematic 3D experience right in the comfort of your own living room”. This is a 46-inch screen with an integrated 3D formatter box for converting above and below or side-by-side 3D format into 3D mode for 2D content, and has a built-in speaker.
The company plans to have this new product on display at CEDIA this year.