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Sylvania has announced that it will be introducing budget friendly Blu Ray Player soon for those who can not spare much money but want the enjoyment of blu ray. It offers Blu-Ray cinematic experience at Full HD 1080p resolution. Connect it to your HDTV and view your existing DVDs upconverted to 1080p resolution. Among the features of the latest Blu Ray player, most prominent are support for DTS HD, Dolby TrueHD, DTS, Linear PCM, and HDMI ver. 1.3. It is expected to be available at $250 during Christmas time.