Sony has made the announcement of another new TV in its W1 Series, the Sony KDL-46W1 LCD HDTV. The most special thing about this new TV is that this one is going to be the world’s first LCD TV with motion Flow 240Hz. If you compare it with the current top of the line LCD TVs then will get to see how majestic and finer it is with its double image frequency.

Users would like it for its 240Hz technology because it makes the HD Sports broadcasts look great. Smoother and sharper video sequences, Blur reduction technology and improved picture quality has undoubtedly helped it to get a superior position. The Sony KDL-46W1 LCD HDTV will start its shipping in Japan on November 10th.

Via: Sony