New IMAX Theater to Open in China

April 23, in Business

A new IMAX Theater is scheduled to be opened in Tianjin, China. The proposed theater will be situated in the new multiplex development in the city of Tianjin, China. The installation is scheduled to be completed in October, 2009.

The deal continues IMAX’s commitment to growing its network in China, IMAX’s largest international growth market, with 41 IMAX theatres scheduled to be operating in the country by 2012. IMAX has signed contracts for more than 200 IMAX digital projection systems worldwide, with 76 currently in operation and approximately 60 additional locations scheduled to be in operation by year end.

“IMAX is a well-respected brand that represents the advanced movie experience and we strongly believe that working with IMAX will give us a competitive advantage in our marketing development. We will have better prospective cooperation with IMAX,” said Mr. Han Sanping, Chairman of China Film Group Corporations.

IMAX’s revolutionary digital projection system delivers The IMAX Experience and helps drive profitability for studios, exhibitors and IMAX theatres by eliminating the need for film prints, increasing program flexibility and ultimately increasing the number of movies shown on IMAX screens. The system can run both IMAX and IMAX 3D presentations.

(Source) Press

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