The LCD TV Association is gearing up for a shift towards a greener future in the world of LCD TVs. The LTA’s GreenTV logo program was launched last year in an effort to help focus LCD TV manufacturers and brands on reducing the power consumption of LCD TVs and raising consumer awareness of this important issue.

The program currently aims to work with major TV vendors to implement and promote ambient light sensors, which will automatically lower the set brightness in a dark room by decreasing power to the backlight — thus saving energy and actually reducing potential eyestrain as well. This can reduce power consumption by at least 30%, and as much as 60%, in current implementations.

Program participants are awarded the right to use the LTA’s unique GreenTV logo on products, packaging, marketing and advertising material to help consumers identify these specifically enabled and wonderfully featured sets.

(Source) Press