Hulu: PS3 streaming hopefully coming eventually

July 17, in Media

If you’re an avid Hulu user and just so happen to own a PS3, chances are you’ve tried to access the service via the console. If that is the case then you’ve sure to have noticed that you can’t view any of Hulu’s content using a Playstation 3, but why?

Well, Hulu has recently sent a letter to discouraged PS3 owners stating that due to content being able to streamed through a game console it has resulted in some stress for some content providers. However, they hope that sometime in the future due to “hard work with all of their partners” they will be able to provide PS3 Hulu access along with streaming over other currently blocked platforms.

Until then, you’re stuck watching it on your PC.

You can view the full letter courtesy of EngadgetHD after the break.

Hulu RE: about PS3 Browser Block:
Thanks for writing. In order to answer your question, some context might be
helpful.

For decades, the TV/movie industry has built its business model on a windowing
strategy. Content rights are granted for limited time periods across specific
distribution channels. For example, a movie starts in theaters, then moves to
pay-per-view and DVD, then to pay-cable channels, later to broadcast, and so on
down the line. Similarly, TV shows are available on TV first, then in repeats,
then to DVD and possibly syndication, etc.

Distribution availability across platforms – theaters vs. TV vs. recorded media
like DVDs vs. online streaming vs. mobile phones – was always implicitly or
explicitly controlled in that world. But a few factors have made the barriers
between those platforms more permeable: the rise of the web, increased broadband
availability, the ease of digitizing video, and the increase in the computing
power of devices like gaming consoles, set-top boxes, and mobile phones.

However, in the near-term, the windowing strategy is still dominant in the
business. Billions of dollars flow in across these different windows, and entire
companies are organized around them. Nothing productive comes from flouting that
reality (except to law firms who work on the occasional lawsuit).

We do, however, expect these windows to converge over time. There’s no way around
that, and we’re working hard with all of our partners to guide and participate in
this important transition in the business. Everything we do is with an eye toward
achieving our long-term goal of maximizing the content you can access as
conveniently as possible in a way that “works” for the content owner. In the
short-term that may require us to make some tough decisions, but we only do so
when we believe it improves our long-term prospects to build a more enduring,
legal solution to that same problem.

We hear your frustration, and solving it remains our full-time job.

Thanks,

Rob
Hulu

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