Thanks to the efforts and innovations in advertising of Screenvision, the first 3-D ad to cinema will be seen starting May 1. Screenvision has partnered with Wrigley brand to make this possible and will extend Screenvision’s focus to create 360 degree entertainment experiences for consumers and marketers alike. Already the 3-D in-lobby leader for advertisers, Screenvision will now also be the 3-D in-theatre leader with the launch of its first ever on screen 3-D ad.

Screenvision’s Programming Network will make the 3-D Skittles spot available through its exhibitor partners across the country with coverage in all of the top 10 DMAs. The 3-D ad will run for a five week period beginning May 1st on 762 3-D screens in 461 Screenvision represented theatres.

“Converting ads from 2-D to 3-D is a natural extension of our ongoing support of Cinema moving forward,” said Norm Chait, SVP-Director of OOH Investment and Activation, MediaVest. “MediaVest, along with our clients, recognize that our consumers go to the movies to be entertained. With Screenvision now offering the opportunity to have our messages literally jump off the screen, these new technologies help us to truly engage and captivate our core consumers in a memorable way. We are excited to be the first to take advantage of what we know will be a highly desirable consumer touchpoint.”

(Source) Press