The Apple TV has been on the market sometime now, making the ability to stream content from your connected computer to your TV a breeze. However, recent reports suggest that Apple may be moving away from the set top box market, and into the actual TV market.

News comes to us from Apple analyst Gene Munster who says the company will enter the TV market sometime by 2011, effectively bringing us an Apple branded TV.

If/when this goes down you can expect two things; a lot of white hardware and a large price tag.

Read (CNN)