Sure woot had a $139.99 Blu-ray player on sale the other day, but everyone knows Black Friday is the real day for discounts.

EngadgetHD has recently gotten word that Walmart will have Magnavox’s NB500MG9 Blu-ray player for sale at a low-low price of $128.

This marks the lowest Blu-ray player we’ve gotten word of to date. But why is the price so low? Well, it doesn’t have BD-Live, but who uses that anyways?